TD Bank holds hands with lesbians; appeals to lesbian market in ad

Your sexual proclivity may require special retirement options and planning!  Sexual preferences and positions and partners all require separate banking needs.  For example, if you like group sex, then mutual funds are obviously the answer.  If you like doing it in the kitchen, then obviously it’s stocks.  If you’re into bondage, then baby it’s bonds of course!  Please don’t ask me about what the individual annuity is for.  And don’t get me started on “hard assets”.

TD Bank’s ad today in the Postmedia-owned papers seems to be an effort to score more profits, while possibly also promoting a sex-based agenda of sorts, which is of course what we expect from Canada’s staid, conservative banks.  Let’s watch as they climb into bed with the gay and lesbian community, and begin fondling what they must imagine to be the special savings and retirement needs contained therein, for extra profits. 

On the flip side of this overt TD endorsement is the shocking news that suddenly, Layton and his you’ve got to be kidding party of progressives might now be fully supportive of the big banks  —  or at least this one  —  instead of being their mortal enemy.  No of course I’m kidding.  Obviously it depends if the gals pictured in the ad are in fact lesbians, and if they’re members of not merely a civil union, but also a labor union. 

According to the Ontario “human rights” commission, in a huge article in their Data collection case studies, “one of TD’s key priorities is to be recognized by the Lesbian, Gay, Bi-sexual and Transgender (LGBT) community as their bank of choice. TD views this community as an important part of its customer base.”   Well then.  An important part.  Unlike all the other parts.  Like me, for example.

Catering to a group they themselves calculate to represent 2% of the population isn’t just a business decision, it seems to me.  I mean it’s not as if they’ve ever gone for that ever important Lutheran market, as far as I know.  In fact I imagine the minuscule profits they might derive from the lesbian segment of the population has already been consumed by the cost of this ad campaign.  So it does make me wonder who’s in charge over there, and what they’re in to.

Please spread this stuff around!<br />Share on Facebook
0Tweet about this on Twitter
Share on Google+
0Pin on Pinterest
0Share on Reddit
0Email this to someone

Contact the Editor: Joel Johannesen


  1. Promotion: TD Bank Celebrates Diversity | Four Peas - Thursday March 24, 2011 at 4:38 pm

    […] but TD made a huge positive impression on me! Others feel differently: Joel Johannessen at Bold Colors blog writes “I imagine the minuscule profits they might derive from the lesbian segment of the […]

  2. TD Bank ad campaign features same-sex couples | News of Life and Death - Tuesday January 22, 2013 at 5:01 pm

    […] Johannesen, writing on the conservative blog Bold Colors commented that TD’s ad campaign targeting homosexual consumers appears to be not so much a […]